Housing Economics (For Housing Studies Degree) Essay

Housing Economics (For Housing Studies Degree) - Essay Example (King 2009:80). One of the guises where the government intercepts in housing markets is by offering subsidiaries to households and landlords. This is mainly to make the housing sector more affordable, to support landlords to construct more or better quality residences, or to make sure the housing stock is of adequately high quality. (King 2009:80). Subsidy means the ways and means to make housing more affordable and cheaper than it otherwise would be. Hence, the subsidies will indirectly reduce the cost of housing and probably will facilitate more households to have access to it. As per Oxley and Smith (1996), housing subsidies mean an implicit or explicit flow of funds encouraged by the government activity which minimises the cost of housing construction or consumption else the cost would have been still higher. (King 2009:80). The demand -side subsidy is one where the government will subsidise the private sector mainly through improvement grants and housing allowance, and owner occupiers through many guises of tax exemptions and reliefs. The supply- side subsidies include rent control where the landlords could not raise the rent beyond the limit set by the government or to increase the income level so that savings can be made which can be used for housing. The rent loss to landlords will be compensated by the extension of tax relief for owner occupiers and extending government grants to housing associations. (King 2009:80). This type of subsidies meant to be granted to households directly or paid to service providers directly in lieu of the households. One-time subsidy is given for the building, purchase or completing either an existing or new housing unit or to rehabilitate the existing houses. Within the government’s budget, these grants are usually funded through an unambiguous appropriation process which throws their total cost translucent to the general public.

Marketing is the major factor in the success in any business. True or Essay

Marketing is the major factor in the success in any business. True or false - Essay Example This paper seeks to discuss some of the key aspects that marketing a determining factor for the success of any business. One of the major merits of marketing is to inform the potential customers about a particular product or service. A business that wants to be known by the communities and more customers must employ marketing strategies as a way of informing the customers about a new brand. Without conducting effective marketing, potential customers may not be aware of ones business leave alone the products and services being provided. Thus prospective customers can know about new or existing business by use of marketing and promotion (Hochbaum 37). Customers are communicated to through the use of advertising for example through television, magazines, internet, bill boards as well as promotional methods such as competitions and road side shows. Another importance of marketing is that once the business owner informs his or her potential customers about the products and services being provided by the business, there is a high probability of the consumers making a purchase. After the potential customers becomes aware of the products they are also in a position to make word of mouth marketing that involves telling their families and friends about the benefits of a new products that that have purchased from the business (Kotler and Philip 24). As a result, the business will experience high sales and sustainable profitability that is essential for the expansion of the company operations. It is vital to note that without use of marketing strategies it would be possible to achieve such high sales. Solid reputation leads to the success of a business. As a major responsibility, marketing assists in building the image of a business. When a business is involved in marketing strategies for example through corporate social responsibilities such