FDI

However, these institutions may also bring with them relaxed codes of ethical conduct that serve to exploit the neediness of developing nations, rather than to provide he critical support necessary for countrywide economic and social development. When a multinational invests in a host country, the scale of the investment (given the size of the firms) is likely to be significant. Advantages The possible benefits of a multinational investing in a country may include: HARD – Train the labor skills, other company start losing skilled workers. Improving the balance of payments – inward investment will usually help a country's balance of payments situation. The investment itself will be a direct flow of capital into the country and the investment is also likely to result in import substitution and export promotion.Export promotion comes due to the multinational using their production facility as a basis for exporting, while import substitution means that products previously i mported may now be bought domestically. Providing employment – FDA will usually result in employment benefits for the host country as most employees will be locally recruited. These benefits may be relatively greater given that governments will usually try to attract firms to areas where there is relatively high unemployment or a good labor supply. Source of tax revenue – profits of litigation's will be subject to local taxes in most cases, which will provide a valuable source Of revenue for the domestic government.Technology transfer – multinationals will bring with them technology and production methods that are probably new to the host country and a lot can therefore be learnt from these techniques. Workers will be trained to use the new technology and production techniques and domestic firms will see the benefits of the new technology. This process is known as technology transfer. Increasing choice – if the multinational manufactures for domestic mark ets as ell as for export, then the local population will gain form a wider choice of goods and services and at a price possibly lower than imported substitutes. National reputation – the presence of one multinational may improve the reputation of the host country and other large corporations may follow suite and locate as well.Disadvantages The possible disadvantages of a multinational investing in a country may include: Environmental impact – multinationals will want to produce in ways that are as efficient and as cheap as possible and this may not always be the best environmental practice. They will often lobby governments hard to try to ensure that they can benefit from regulations being as lax as possible and given their economic importance to the host country, this lobbying will often be quite effective. Access to natural resources – multinationals will sometimes invest in countries just to get access to a plentiful supply of raw materials and host nations are often more concerned about the short-term economic benefits than the long-term costs to their country in terms of the depletion of natural resources.

Performance Appraisal Essay

Appraisal is a procedure by which an organization assesses employee performance based on present standards . The main purpose of appraisals is to support managers effectively, staff companies and deal with human resources, and to develop efficiency . Being â€Å"part of an organization measurement process†, performance appraisals serve that purpose by showing employees how to improve their performance, establish goals for employees and helping managers to evaluate subordinates’ efficiency and take actions related to hiring, promotions, training, job design, compensation and terminations. In the last 30 years companies use the employee evaluations not only for administrative purpose, but also for motivational and organizational planning purposes. The object of this paper is to understand and explain the role of human resources which to ensure the effective and efficient use of human talent to accomplish organizational goals in a company. Human Resources Management deals with what can or should be done to make working people more effective and satisfied. In a few words, the management of human resources means that they must be recruited compensated,  trained, and developed. It is HRM’s responsibility to make job analysis (describe work and personal requirements of a particular job), to communicate to the employees performance standards (translate job requirements into levels of acceptable / unacceptable performance) and to coordinate performance appraisal programs. Thus, all aspects of human resources managements are critical to an organization’s ability to adequately effectively provide a quality work force. In fact, performance appraisals are a significant part of performance management system responsible for designing a work environment in which â€Å"people can perform to the best of their abilities.† Job description The focus in this paper is on presenting information about conducting a performance appraisal for a bus driver position. I choose this position because, bus drivers are important for our contemporaneous society which is in a continued development. This aspect implies the need of more connections between places, more transits and travel for people. It is essential that this action be done in the most safety and comfortable ways. The behaviour of each bus driver employee has to be evaluated and improved if it is necessarily. The training programs are the key in helping drivers learn how to deal with difficult people and avoid violence while on duty. Making a job analyse, bus driver is a position is responsible for transporting people from one place to another for work, errands, school, or other reasons. Takes fares from passengers, issues receipts, announces routes, and ensures passengers get out safety. Their primary responsibilities imply transport people, operate bus, and drive regu lar routes on a schedule or on chartered trips. They obey traffic laws, stop frequently and check the bus tires, lights, and oil and other basic maintenance. They have to report mechanical problems and accidents. May load and unload passengers’ luggage. A bus driver has to deal with unruly passengers, assist disabled ones and keep passengers informed of delays. Bus drivers are employed by urban transit system, elementary and secondary schools and private transportation companies. According to Service Canada the job prospects in this occupation is good having an annual average salary of 43,895. Thus, customer service skills are important because of the interaction with passengers. For a school bus driver is essential to ensure the safety of the children, which  may include accompanying students across the street and providing first aid in emergencies. The following skills are very important for a bus driver: active listening, operation monitoring, social perceptiveness – being aware of others’ reactions and understanding why they react as they do, equipment maintenance, operation and control, reading comprehension, coordination, time management, speaking, and critical thinking using reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems. Performance appraisal method Measurement of bus driver performance starts with the evaluation of skills and effectiveness during and following the year of work. The primary objective of performance appraisal is to establish whether drivers are performing their job safely serving the customer adequately, and following work rules, policies, and procedures that ensure efficiency and cost-effectiveness. Analyzing the above information and knowing the job description for a bus driver, the behaviourally anchored rating scale (BARS) would be a good method for performance appraisal. This method scales points and is defined by statements of effective and ineffective behaviours. It puts together the benefit the benefits of narratives, critical incidents and quantified scales by attaching a rating scale with specific behavioural examples of good or poor performance. It provides better appraisals than the other tools. The evaluator has to show which behaviour on each scale describes an employee`s performance. For constructi ng the BARS process imply the generation of critical incidents the development of performance dimensions, the relocation of incidents, the scale of the incidents and the development of final instrument. Managers have a file folder for each employee, which can be hard copy or electronic. Critical incidents are important employee actions which help or hurt performance. The BARS is developed by a committee that includes both subordinates and managers. Thus, the main advantage of this method is that personnel outside HR department join with HR staff in its development. Of course, the employees will have a greater acceptance of the performance appraisal process and its measures. In the same time BARS requires considerable time and effort to develop it. Another disadvantage is that a  scale designed for one job might not apply another. For example, the BARS for a bus driver will contain the rating scale from 4 (exceeds expectations) to 1 (unsatisfactory) and its evaluation of safety, timeliness, student conduct, bus cleanliness and care, and attitude. Identification of appraiser Appraisal and feedback system should be made by a multi-rate assessment because bus driver position is multifaceted and people see different things. A range of people are asked to assess an individual against company framework. The feedback can be from subject`s staff, from their bosses and from colleagues and clients and passengers. This is called 360 ° appraisal. The intention of it is to give a boarder and more objective assessment of employees’ competence. This multi-rate feedback is only use when manager has 4-8 people reporting to them. It is important that the employee do not know how any evaluation team member responded ensuring the anonymity concept of 360 ° system. The exception of this rule is the supervisor`s rating. When this feedback comes from more people, it may lessen bias or prejudice. In the same time, feedback from peers and other may increase employee self-development. In the conclusion of this paragraph, remind that HR department has the primary responsibility for supervising and coordinating appraisal program. Conclusion A valuable performance appraisal program makes feedback and instruction to employees and gives a useful framework to the managers and to the supervisors which asses their staff’ performance. The conduct appraisal program should be set up once and reviewed whenever the manager and the employee meet for the regular performance report or periodically: annual or once every six months. Preferable, managers and supervisors should consecutively estimate and direct employees so that performance imperfections do not go unexamined for a long period of time only to be discerned and debated at the functioning appraisal survey. In summary, the performance appraisal for a bus driver position it’s important for the evaluation of this position’ skills but also for the safety of passengers in  their work and personal environment and their daily activities. That’s why a serious and concrete performance and appraisal method should be applied in a schedule planed time in al l the transportation company. Bibliography Belcourt, Monica, Singh Parbudyal, Bohlander George, Swell Scott. Managing Human Resources. Toronto, Ontario: Nelson Education, 2014. Service Canada, http://www.servicecanada.gc.ca/eng/qc/job_futures/statistics/7412.shtml Sage Publication, http://www.sagepub.com/upm-data/45674_8.pdf Transportation Research Board, www.30hrsdc.gc.ca/NOC/English/NOC/2006/Profile

Analysis of Open and Closed Economies

Analysis of Open and Closed Economies Table of Contents (Jump to) TASK1 1.0 DEFINITION OF OPEN ECONOMY AND CLOSE ECONOMY 1.1 DIFFERENCES BETWEEN OPEN ECONOMY AND CLOSE ECONOMY 1.2 COUNTRY WHO PRACTISE OPEN ECONOMY AND CLOSE ECONOMY 1.3 CONSUMPTION AMONG OPEN ECONOMY AND CLOSE ECONOMY 1.4 INVESTMENT AMONG THE OPEN ECONOMY AND CLOSE ECONOMY 1.5 IMPORT AMONG THE OPEN ECONOMY AND CLOSE ECONOMY TASK2 2.0 UTILIZE 2.1 WEALTH DISTRIBUTION 2.3 FOUR PRODUCTION FACTORS EFFICIENTLY AMONG WEALTH DISTRIBUTION 2.4 INTRODUCE NEW TECHNOLOGY AMONG WEALTH DISTRIBUTION 2.5 INVESTMENT IN NEWPLANT AND EQUIPMENT AMONG WEALTH DISTRIBUTION 2.6 ENSURE SUFFICIENT DEMAND AND SUPPLY FOR PRODUCTS AMONG WEALTH DISTRIBUTION 3.0 CONCULUSION 4.0 REFERENCES TASK1 1.0 DEFINITION OF OPEN ECONOMY AND CLOSE ECONOMY An open economy is an economy in which there are economic activities between domestic community and outside, e.g. people, including businesses, can trade in goods and services with other people and businesses in the international community, an d flow of funds as investment across the border. Trade can be in the form of managerial exchange, technology transfers, all kinds of goods and services. Although, there are certain exceptions that cannot be exchanged, like, railway services of a country cannot be traded with another to avail this service, a country has to produce its own. This contrasts with a closed economy in which international trade and finance cannot take place. The act of selling goods or services to a foreign country is called exporting. The act of buying goods or services from a foreign country is called importing. Together exporting and importing are collectively called international trade. There are a number of advantages for citizens of a country with an open economy. One primary advantage is that the citizen consumers have a much larger variety of goods and services from which to choose. Additionally, consumers have an opportunity to invest their savings outside of the country. In an open economy, a coun try’s spending in any given year need not to equal its output of goods and services. A country can spend more money than it produces by borrowing from abroad, or it can spend less than it produces and lend the difference to foreigners. There is no closed economy in today’s world. An economy in which no activity is conducted with outside economies. A closed economy is self-sufficient, meaning that no imports are brought in and no exports are sent out. The goal is to provide consumers with everything that they need from within the economy’s borders. A closed economy is the opposite of an open economy, in which a country will conduct trade with outside regions. 1.1 DIFFERENCES BETWEEN OPEN ECONOMY AND CLOSE ECONOMY 1.2 COUNTRY WHO PRACTISE OPEN ECONOMY AND CLOSE ECONOMY American countries in adopting open economy and free and other trade practices or the United States an open economy is the opposite of a managed economy. It is one that is characteristically market- oriented, with free market policies rather than government-imposed price controls. In an open economy industries tend to be privately owned rather than owned by the government. In the area of international trade an open economy is one whose policies promote free trade over protectionism .On the other hand, a managed or closed economy is characterized by protective tariffs, state-run or nationalized industries, extensive government regulations and price controls, and similar policies indicative of a government-controlled economy. In a managed economy the government typically intervenes to influence the production of goods and services. In an open economy, market forces are allowed to determine production levels. A completely open economy exists only in theory. For example, no country in the world allows unlimited free access to its markets. Most nations have fiscal and monetary policies that attempt to improve their economies. Many economies that are open in some respects may still h ave government owned, monopolistic industries. A country is considered to have an open economy, however, if its policies allow market forces to determine such matters as production and pricing.

The dilemma of Jehovah's witness children who need blood to survive Essay

The dilemma of Jehovah's witness children who need blood to survive - Essay Example According to the doctor in charge, the only way the child’s life would have been saved was through blood transfusion (Catlin, 1996). While physicians are mandated to uphold high level of professional ethics in their work which includes the virtue of helping others regardless of their cultural or religious backgrounds, in this case, the dilemma was on how to apply principles of medicine in order to save the child’s life and how to respect the religious belief of the parent. The goal of medicine includes, among others, curing disease and preventing untimely deaths (Catlin, 196). Therefore, the physician was to apply his professional ethics in order to save the life of the child which actually was the desire of the child’s parent. The only contradiction was on how to do it. Since there was no other available means of saving the life of the child, the parent ought not to have protested blood transfusion because their refusal for blood transfusion would have lead to the death of the child. In fact, this would amount to committing another sin which would be interpreted to mean murder. Although freedom of religion is highly valued by and protected by the US constitution, parents are granted with discretion about the values they believe their childrens lives should embody, but this discretion is limited in medical care when certain beliefs would disadvantage the childs health (Catlin,

Desertation questionaire Essay Example | Topics and Well Written Essays - 2500 words

Desertation questionaire - Essay Example Additional faculty would be required to cope with the changes and new curriculum would be added in Chinese language. The school has applied for grant from the state and is hopeful of receiving it. In the meantime the administrators would like a report incorporating the evaluation of the expansion process. The main expansion would be in the area of incorporating technology which would enhance the education system. Apart from this, the sports facilities and the gymnasium area were considered inadequate as the number of students has gone up. The question of expansion arose because it has been felt that students need to balance between studies and sports. To enhance the quality of the students, to make them capable of competing with others schools in the region, to improve the efficiency of the staff, to enhance teaching facilities for the faculty, expansion has been considered necessary. 2. Any decision is based on a body of knowledge. This body of knowledge is produced through research. By applying the appropriate methodologies and the research method, the body of knowledge can be established and advanced with confidence. Any research is valuable because research adds to the existing knowledge. Research helps to take decisions; research synthesizes information. Research methodology is the procedural framework within which the research is conducted. The methodology depends upon the topic to be researched and the specific research questions are the primary drivers. The research would attempt to find how the faculty and staff respond to the changes as a result of expansion. Any change brings resistance from the employees. Employees in an academic institution comprise of the teaching and non-teaching staff. The change could affect the educational system or the administration of the school. It is essential to evaluate the implications of change because it affects the

Does Induce Therapeutic Hypothermia Impact Neurologic Function And Research Paper

Does Induce Therapeutic Hypothermia Impact Neurologic Function And Improve Patients Out - Research Paper Example The results can be used to guide and advice nurses to consider hypothermia to patients unable to follow verbal commands following spontaneous circulation. The study recommends that patients suffering from cardiac-arrest should be transported suing facilities that can offer therapeutic hypothermia together with advanced neurologic monitoring, coronary reperfusion and standardized care. Why is this topic important in the field of nursing Nurses have been identified as to play a significant role in detecting, preventing and treating adverse complications and effects of therapeutic hypothermia. With the information provided in this paper, the nurses will be better placed to deal with most of the adverse effects in intensive-care settings. In normal settings, care for patients under therapeutic hypothermia may require intensive massive following its complexity thus the information provided by this paper may be relevant in guiding nurses as they provide such services. The reduction in morb idity and mortality and the improvement of neurologic outcomes is mostly caused by Therapeutic hypothermia. More so the condition has also several effects on the outcome of a cardiac arrest survivor. New mechanism to analyze the impact of therapeutic hypothermia when it is used to treat patients with neurologic prognosis is reviewed in this paper. In the standard therapeutic hypothermia protocol the patients are subjected to cooling for about 24 hrs to a specific temperature of 33 and it ranges from 32-34 while applying the catheter-based cooling or the surface -based method. In the cooling process the patients are treated with agents like benzodiazepines, opioids ,propofol or even a combination of the... This study adds up to the many other studies that have been conducted on the role played by hypothermia in dealing with neurologic conditions and has been used in updating cardiopulmonary resuscitation guidelines and its findings used as recommendations for hypothermia in neurologic conditions especially patients suffering from cardiac arrest and don’t regain consciousness. The findings can also be used in the implementation of therapeutic hypothermia in patients suffering from pulseless electrical activity, asystole and in house cardiac arrest cases. The results can be used to guide and advice nurses to consider hypothermia to patients unable to follow verbal commands following spontaneous circulation. The study recommends that patients suffering from cardiac-arrest should be transported suing facilities that can offer therapeutic hypothermia together with advanced neurologic monitoring, coronary reperfusion and standardized care. This paper have demonstrated that therapeutic hypothermia mitigates brain damage following cardiac arrest. The exact mechanism to go about it is not yet clear but different approaches have been used like cerebral oxygen consumption reduction as well as multifactorial physical and chemical mechanisms, destructive enzymatic retardation, free-radical reactions suppression, intracellular acidosis reduction and biosynthesis inhibition. This study has proved that patients treated with therapeutic hypothermia following neurologic conditions have improved neurologic outcome without any side effects in comparison with the results of historical controls.

UGG boots case study Assignment Example | Topics and Well Written Essays - 1250 words

UGG boots case study - Assignment Example The brand was later expanded to produce sandals, clogs, boots, slippers, and handbags. Tsubo LLC, which produces sports and dress casuals, sandals, heels, and boots. In 2003, Australian sheepskin manufacturers started selling their products online at lower prices after Decker started making millions from UGG Australia sales (Windsor, 2010). Decker sales dropped as consumers preferred the UGG product at lower prices. The actions by Australian manufacturers were unethical because Decker owned the Trademark UGG and using it to sell their goods was ripping off the corporation. In addition, another act that shows the brand’s impact on ethics is through unfair competition. This is evident when competitors imitated UGG and sold fake products to customers who had no idea that they were buying imitations. Some producers went to the extremes of using cow skin instead of sheepskin (Worley, 2014). This is wrong as these actions were taking advantage of consumers whose real intention was to buy and enjoy the benefits brought about by the real UGG Australia products. Brand names, therefore bring about the worst from people who want to take advantage an d make money from consumers who lack the knowledge of knowing whether the products they are buying is real or just a cheap imitation. The owners of the products also suffer due to reduced sales after putting in resources to produce, advertise, and market their products. Their image also suffers, as wronged consumers who bought fake products will taint their name saying that the products they are selling are of poor quality. Other people may say that it is also wrong to raise sheep for their skin and use that skin to make products. It occurs as animal cruelty to the supporters of animal rights (Seltzer 2011). There is a query whether consumers are concerned that those beautiful, comfortable, and must have items were due to shaving

Qualifying Exam Theories Essay Example | Topics and Well Written Essays - 1750 words

Qualifying Exam Theories - Essay Example International organizations backed by World Bank have been advocating poverty alleviation through economic policies that are international in nature but have the potential to influence national policies (Introduction to international relations: Social constructivism, 2012, p 170). There is an emerging ‘global anti-poverty agenda’ that has changed the rules the way people, government and other public organizations are tackling poverty (Noel, 2006). There are several theories that have emerged to explain and tackle poverty; however, all theories seem to agree upon the issue of tackling the problem as inherent and arising in the social structure, which is also seen to be the best solution seems (Altatis, 2012). Liberalism postulates freedom of thought and expression and opposes conservative and authoritarian views. It is a doctrine aimed at helping the outward welfare of men and does not take into account the inner welfare. It is concerned with the outward conduct of men. This doctrine recognizes that inner welfare cannot come from outward, materialistic possession. However, it posits equality of material possessions based on division of labor and individual capability to labor and materialistic possession. Outer well being as advocated by liberalism and its proponents is very much needed for man as it gives every individual a chance and the right to equal opportunity. This theory is based on equality of men in line with the natural law and law of enlightenment and demands equality of political and civil rights to all men. It is based on the assumption that differences between men are artificial and that all men are created equal, and hence need to be given equal rights (Mises, 2012). With equality under law, each individual will have the right and freedom to work to his capacity to be able to attain social equality. Although private ownership is said to create differences in terms of material possession, liberalism with its stress on materialistic

Fast Food Nation - Exploiting Adolescents Research Paper

Fast Food Nation - Exploiting Adolescents - Research Paper Example In his book, â€Å"The Fast Food Nation†, Eric Schlosser brings gimmick to the exposà © summarizing the central idea of the topic in the following statement, â€Å"A fast food restaurant can be a nice place to visit- but if you might not want to work there-especially if you are a teenager.† The sentence cleverly adumbrates the vulnerability of the working ambience at the fast food outlet. American teenager dominates employment at these places (Wartman, Web). Consequently, the issue is being strongly analyzed as adolescence mark the future of the country. The book discusses the misery of a sixteen-year-old high school girl, Elisa Zimot. She was keen to work at the Mc Donald’s outlet but resented later when a customer’s dealt with her brutally. Often people misbehave with fast workers as they look at them with disdain and contempt. Other teenagers work tediously at fast food restaurants, beyond their legal working limit. A survey illustrated that many high school students around fifteen years of age work for twelve hours and sophomores working late at night in these restaurants. Although the working duration assigned by the Fair Labour Standards do not exceed from more than three hours for school going children, below sixteen years of age. In other words, students are not allowed to work during school hours that is before seven in the morning and after seven at night (Sagon, Web). Even if the school is closed, they might work for few more hours but within the defined limit. Many students cross the limit and consequently, their studies are affected. It is proven by a survey that maximum fifteen hours of employment help students academically whereas beyond this range students show a decline in their overall academics and engage in anti-social activities linked with drug and alcohol abuse (Schlosser 9). Apart from this the fast food restaurants are well equipped with machines, some of which are prohibited for the teenagers to operate. The author discusses Colorado State’s law where it is illegal for teenagers below eighteen to use hazardous machinery during work.  Ã‚  

Album review Essay Example | Topics and Well Written Essays - 500 words

Album review - Essay Example It is timbre, or tone color, of the musical instruments used in the song and the effect they create. In the pieces, the following musical instruments are played: a full string section, the trumpet, the flute, and the French horn. The timbres of all these instruments work together to create warm, deep color. Such an effect is created mostly due to the wind instruments. The strings characterized by soft, melodious, gentle, and clear timbre in the combination with the winds with rounded, breathy, and somewhat heavy timbre are the instruments that are in charge of the overall tone of the piece. All these instruments, except for the flute, accompany the singer throughout the entire song. The flute, in its turn, is played only in a specific part of the song together with such line as â€Å"The colors of the rainbow so pretty in the sky† and up to the end of the verse to add liveliness and highlight the lyrics. The choice of musical instruments is one the things that make the song a masterpiece. The second thing that distinguishes What a Wonderful World among other song is rhythm. Very often, this aspect of music is passed over other elements of songs despite the fact that it does have an emotional impact and creates the overall direction for the development of a melody. In the song under consideration, the rhythm is subtle, almost unobtrusive and indistinguishable. There are no complex rhythmic patterns, which can be found in other compositions performed by Armstrong; they distract the listener from the song as a single unit and its meaning. Such element as tempo works with other aspects in the creation of the entire mood of the song under analysis. What a Wonderful World is a relatively slow song, at about fifty beats per minute and is written in 4/4 time. Performed in such tempo, the song sounds hasteless and resembles a lullaby, and this appears to be the perfect choice for this piece taking into consideration its mood. What a

The Catalase Lab Essay Example for Free

The Catalase Lab Essay Conclusion- The Researcher’s hypothesis, â€Å"If more catalase is added then more oxygen (kPa) will be produced in a faster rate because there is more catalase to react upon† and â€Å"if less catalase is added then less oxygen (kPa) will be produced in a slower rate because there is less catalase to react upon.† It was supported by the data obtained because the data obtained showed us that the data of the 5 filter paper obtained showed a faster reaction rate and there was an 85. 5 kPa increase (See Analysis). The data of the 1 filter paper obtained showed a slower reaction rate of 12 kPa average increase. Based on the regular result of the 2 filter paper that showed a reaction rate of 22 kPa average increase, that shows that the hypothesis was supported. In the researcher’s opinion, the experiment went well and got the results that we expected. The reason we got the result that we did was because the hydrogen peroxide had more catalase to break down which caused more bubbles which creates oxygen. More catalase, more oxygen that is produced by the breakdown of the catalase. It’s shown by the data that 5 filter papers produced more oxygen (85.5 kPa) than the 2 filter paper (22 kPa) and the 1 filter paper produced less oxygen (12 kPa) than the 2 filter paper. During the experiment, there were couple of errors that caused our data to be inaccurate that we could of improved on. One of our errors was during the 2 filter paper trial. During one of the trial, around the 5-10 second period, I let out a little gas out of the test tube which lowered the kPa pressure. It’s shown on the graph that the pressure has dropped around the 5-10 second range by 4 kPa so that made the result inaccurate. This affected our average of the 2 filter paper average gas pressure. This could have been prevented if I didn’t loosen up the stopper which lead to the escape of gas in the test tube. Another error that we had that we can improve on is the constant pressure that is put onto the stopper on the test tube to measure the gas pressure. It’s shown on the graph that trial 1 2 of each 1,2, 4 filter paper is not consistent showing the difference between trial 1 trial 2 This can affect the kPa average which shows inconsistency. This could have been prevented if we didn’t put so much pressure on the stopper on 1 trial and then not put as much pressure on the stopper on the next trial. Research shows that this can help determine how much oxygen can be produced is to get the hydrogen peroxide to react to the catalase. Research shows that the different environment can affect the production of oxygen in the experiment. More catalase leads to more oxygen production and less catalase leads to less oxygen production. This can be used to determine how chemical breaks different things down and what it produces in the end. Also shows that different environment can change results of different chemical reactions. Hydrogen Peroxide is used on cuts to clean out debris. The Hydrogen Peroxide bubbles because the catalase in the blood is in contact with the peroxide which bubbles out the debris.

Huckleberry Finn Essay Example for Free

Huckleberry Finn Essay Nonconformity might be viewed as rebellion to some, but to others is a sign of independence. In Mark Twain’s Huckleberry Finn, a theme of growing maturity appears. Nonconformity is a trait among others that led to Huckleberry Finn’s evolving maturity. Responsibility along with growing independence led to his coming of age. Although maturity is an important trait and theme shown in the book, there are several factors that contribute and lead to this. Nonconformity emerges as Huckleberry Finn matures. In the beginning of the book he is a follower of Tom Sawyer’s childish ways. Being a member of â€Å"The gang,† and believing bizarre statements displayed his ignorance and immaturity. After Tom convinces the gang to rob and kill a band of Arabs, Huck questions him about the actual presence of the Arabs, stating, â€Å"Why can’t we see them, then? † This is when he comes to the realization that they are simply raiding a school, and that it is just another one of Tom’s lies. This is when Huck begins to distinguish between reality and fantasy. Huck’s relationship with Jim is another example of nonconformity. In the society they live in Huck is low on the social latter, however Jim is even lower because he is a slave. Assisting Jim as a runaway slave is something generally shunned upon by that society however, Huck feels it necessary and morally right; he refuses to conform to societies ideals. At one point Huck is faced with the capture of Jim from some slave traders on the Mississippi river but tells them that Jim has small pox; this turns the traders away and saves Jim. Huck knows it’s against society and religion to free Jim, but his friendship means more to Huck than doing what society has taught him to be â€Å"right†. Jim treated Huck like his own child and Huck knows that if Jim could have anything in the world; it would to be a free man. Huck finally makes his decision and says All right, then, Ill go to hell. This goes against society, but Huck is convinced by his moral conscious to rescue Jim. When Huck rescues Jim he, whether knowingly or not, accepts many responsibilities with the friendship. By lying to save Jim he also puts him in danger. Huck accepts the responsibility of preserving Jim’s life because if Jim is found he will be taken back as a slave and will most likely be  severely beaten or sold to another slave owner. Huck also has a responsibility to preserve his own life, for if Jim is found he is sure to be reprimanded also. It is also important that Huck keep his life safe because not only does he provide Jim with physical protection but also with emotional protection; he provides Jim with a friend and someone to trust. This shows that Huck has not only one responsibility but several; the responsibility for the protection of Jim’s and his own life, and the protection of their friendship, both in a way effecting the other. Independence is not only doing things for yourself but also being able to make decisions on your own. Huck continually shows these attributes throughout the book. It is shown when he first questions Tom about the Arabs, showing his independent thinking. His independence is very evident by his opinions of society. The woods are where Finn displays a heightened sense of independence, because he sees nature as a safe haven away from others, a place where he can vent off the dilemmas in his life, a place where he can be alone. His independence continually grows and is more clearly shown when he decides to help Jim. He is also shown to be very independent throughout the journey; nobody but himself can help Jim because of social difficulties. Huckleberry Finn shows growing maturity in many ways throughout the book. He shows it in his nonconformity, his acceptance of responsibility, and his growing independence. All of these traits lead him to his coming of age. And show the theme of maturity in many ways.

Customer Relationship Management in Volkswagen

Customer Relationship Management in Volkswagen A Critical Evaluation of Customer Relationship Management in the Volkswagen Group Introduction Regardless of what industry or business one would elect to select, the one key as well as critical component that is present as well as common to all is the ‘customer’. Peter Drucker (1954, p. 64) expressed the foregoing when he stated that â€Å"†¦ the purpose of a firm is to create and serve customers†¦Ã¢â‚¬  The preceding might seem all too obvious, yet it is a concept that repeatedly seems to become lost in terms of a company’s marketing focus. The resources spent in terms of advertising budgets to create consumer awareness, trial and to win them over represents the beginning rather than the objective of marketing. Initially, marketing might not seemingly represent a consideration with regard the management of a customer relationship at Volkswagen, until one views it in context. Referring back to Peter Drucker’s (1954) statement, the process starts at the very beginning, and this entails the marketing of the product, goods or service to the prospective customer. This is in terms of whether the customer is presently with the company or not as competing brands are consistently on the hunt for customers outside of their existing base and this represents those that are presently within your company’s fold. Thus, the examination of the management of a customer relationship in the context of Volkswagen shall look at the entire environment in which the preceding occurs, and refer to an example within this genre. The process shall endeavor to critically evaluate the example from an historical context and then make recommendations as to how that process might have been improved or enhanced utilizing the contemporary understandings of customer relationship management practice and theory. In order to understand the process of managing a customer relationship, it is imperative that one has a grasp of the environment in which that context lives. Marketing is defined as a process which entails the â€Å"†¦ planning and executing the conception, pricing, promotion and distribution†¦Ã¢â‚¬  (Marketing on the Internet, 2006) of products, goods and or services, and via which a company seeks â€Å"†¦ events to create and maintain relationships that †¦ satisfy individual and organizational objectives† (Marketing on the Internet, 2006). The preceding provides an understanding of the broader conceptual ramifications that entail the marketing process. (Morris et al (2001, P. 98) have upgraded this definition in consort with contemporary views and applications whereby the function has been defined and equated as a set of activities that create value. They indicate that today’s understanding and application of the marketing process is more complex as well as complicated, and state that â€Å" Organizations must make fundamental decisions regarding how to approach different market segments and individual customers† Morris et al (2001, P. 98). Their expanded definition goes on to add â€Å"The conventional wisdom is that the marketer is no longer interested in making a sale or achieving a transaction, but instead must focus on relationship marketing† Morris et al (2001, P. 98). Buttle’s (1996) overall view is that relationship marketing is yet to prove itself, but that vision was almost a decade ago. According to Professor Adrian Payne of Cranfield University, (2003) there has been research that has been conducted that indicates that just a five percent (5%) increase with regard to the retaining of customers represents a net profit yield in the range of twenty percent (20%) to one hundred and twenty-five percent (125%) (Payne, 2003). The foregoing is slightly more conservatively calculated by Reichheld et al (1990, Pp 105-111) who indicate that a five percent (5%) improvement with respect to customer retention yields a profitability increase of between twenty-five percent (25%) and eighty-five percent (85%), which they state depends upon the particular industry. The value of customer retention, and thus efforts directed at maintaining such, customer relationship management, has been equated by Buchanan et al (1990) who indicated that the foregoing results in an increase in profitability as a result of: The fact that the cost to acquire a customer occurs at the inception of the relationship, therefore the longer said relationship remains in force, the initial cost becomes amortized. The costs of maintaining the customer declines in terms of a percentage of total revenue. Research has indicated that the longer a relationship is maintained with a customer, the less inclined they become to switch. In addition to the foregoing, they also tend to become less sensitive to price. The foregoing translates into a more stable base of unit sales volume as well as an increase in terms of revenue sales volume. Longer-term customers are more likely to engage in word-of-mouth discussions regarding the product or company, thus potentially resulting in referrals. Longer term customers are also more likely to wind up making purchases of other products, services or goods offered, as well as trading up or purchasing higher profit products, goods or services. Longer-term customers, on average, tend to be more satisfied with the company and as a result are less inclined to switch to competing brands. The foregoing makes it increasingly difficult for competitors to make inroads in a company’s customer base the longer the relationship lasts. Longer-term customers are usually less expensive in terms of servicing as they are familiar with the processes within the company and thus require less indoctrination and or education. The benefits of a longer-term customer relationship results in easier job related tasks for employees and higher degrees of satisfaction in dealing with customers who have a long relationship with the firm. The foregoing view is also shared by Chye et al (20002, Pp 1-27) who state that Customer Relationship Management is the method via which to develop customer relationships. They define Customer Relationship Management as â€Å"†¦ the process of predicting customer behavior and selecting actions to influence that behavior to benefit the company†¦Ã¢â‚¬  Chye et al (20002, Pp. 18). They further state that the Internet has greatly increased the performance and enhancement aspects of Customer Relationship Management as it provides database information and is available as an additional avenue via which to provide further service to customers in an unobtrusive manner. The Internet also permits the customer relationship manager, and company, to maximize the performance of Customer Relationship Management tools and processes through more precise data collection and segmentation methodologies which results in being able to target customer needs, preferences and predict probabilities for a more proactive approach based upon the foregoing, rather than the traditional reactive mode. Through the preceding, the Customer Relationship Department as well as employees can strategize the appropriate courses of action to be in advance of customer needs, or have the appropriate solutions or responses prepared and waiting. The preceding also increases the relative performance of individual employees within the function thus making its overall effectiveness in terms of customer satisfaction enhanced, thus further aiding bottom line performance. Storbacka et al (2001, P 8) sum up the Customer Relationship Management practice in the following statement â€Å"The aim of CRM is to develop a common process, the idea being that when the relationship is developed, both sides win.† The relative similarities between competing products in the automotive industry provide a perfect example of the importance of effective and well-planned Customer Relationship process. With the right strategies in place an automotive company can create an effective differentiation with respect to competitors through providing extraordinary service. The preceding is made possible through new technologies, such as the Internet, whereby personalized service can be provided as well as anticipated as a result of the warehousing of customer information, prior contacts and original order data (Jackson, 2003, P 71). And with information technology as well as the Internet are providing new dimensions to the Customer Relationship Management practice, the importance of personal contact as well as personal service are and remain the critical components in achieving and maintaining customer satisfaction. â€Å"†¦ the increasing availability of modern technology †¦(makes)†¦it relatively easy to compete on product. What they find more difficult to do is compete on service†¦Ã¢â‚¬  states Freemantle (1992, P 15). He adds that â€Å"†¦ service not only depends on modern technology, but also the attitude of its people, and therefore the capability of its managers.† (Freemantle, 1992, P 15). The Value of Customer Relationship Management Drawing on a consultancy relationship that existed between the advertising agency for the Volkswagen company, the opportunity to see as well as be involved in the first hand observation as well as participation of the importance of Customer Relationship Management was provided as a result of research being conducted to gather the views and opinions of customers with regard to the service aspect of the company’s business. In so doing the task was assigned of managing a small base of customers who had just purchased vehicles in consort with the company’s policies at the time. The objective was to equate the reactions as well as attitudes of customers and their viewpoints along with positive and negative reactions to the company, its policies and the product. The period of time that the preceding was undertaken, which can be commented upon from an historical perspective, was when Volkswagen was experiencing problems in integrating a new model into its line up. The year tha t the preceding customer relationship consulting arrangement occurred was in 2000. The customer relationship example shall be referred to as Mr. Smith. He was a 52-year-old schoolteacher, married with two children who had graduated college. He lived in a modest one family home in the suburbs and represented the average VW customer profile. The 2000 Volkswagen Jetta was his first experience with any foreign vehicle, having previously owned Ford and General Motors products. Mr. Smith represented one of the portfolio of customers assigned as part of the afore indicated marketing analysis observation. Mr. Smith’s first contact came within the first month of his Volkswagen Jetta purchase as he called to schedule a service appointment to fix the air conditioning system that was not working. He also indicated that there was a problem with the driver’s side rear door latch. Mr. Smith’s appointment was scheduled for free warranty service for the following day, as a result of the air conditioning emergency. Mr. Smith was called the next day after the ser vice appointment as asked about his rating of the visit in terms of his issues being resolved, promptness in handling, his rating of the service done and satisfaction. Mr. Smith indicated that all the areas asked were satisfactory and that the car was working perfectly. The next contact with Mr. Smith came approximately three (3) weeks after the initial call. The contact was to express his dissatisfaction with the air conditioning system as the cooling level since the repair was average on warm days and barely adequate on hot days. He indicated that he did not pay much attention to the foregoing as he primarily drove the car to work in the mornings and by the afternoon the temperatures were cooler. His compliant came about as a result of a weekend trip where he was subject to 95-degree temperatures and stated he was perspiring the entire time. Mr. Smith also stated that the car exhibited severe hesitation during the hot drive and stopped functioning entirely on two occasions whereby he pulled over and after the car cooled down, it restarted. He was particularly unhappy that a local Volkswagen dealership could not assist him as he was on the road and asked that we schedule a service appointment. Mr. Smith’s extreme displeasure was a result of being under a new car warranty and unable to get any assistance which he claimed was never a problem with his former Buick LeSabre. He requested an immediate service appointment and a loaner vehicle so that he could get back to work. Under the terms of his Volkswagen warranty, Mr. Smith had not purchased the Road Side Assistance option and his warranty also did not have a provision for a loaner vehicle. I informed Mr. Smith of the foregoing, which was not received well and asked if I could make some inquiries regarding getting his vehicle scheduled for an emergency service appointment as well as what I might be able to do concerning the loaner vehicle, which temporarily calmed him down. In conferring with personnel at Mr. Smith’s dealership, I was informed that as a result of his warranty coverage that did not include roadside assistance, future problems could not be handled any differently unless he took the option. After considerable discussion with the dealership management and service department we arranged an immediate service appointment and under the circumstances I was able to secure a dealer vehicle for Mr. Smith to utilize. Mr. Smith was called back and advised of the preceding points, he was pleased to hear of the loaner vehicle and immediate service appointment request, but indicated that road side assistance for a new car should be an included item and not one subject to additional purchase. Mr. Smith’s visit went according to plan and when he was called the next day after picking up his vehicle, I was thanked for resolving issues he came to find out were not a part of his service contract. He indicated that despite the problems, getting h im service for non-covered items was changing his mind about a car company that he thought he had made a mistake on. Subsequent investigation into the problems encountered by Mr. Smith uncovered that Volkswagen was having quality control problems resulting from the new facility located in Puebla, Mexico. Globalisation, as well as newer technological aspects included in their vehicle had upped the manufacturing degree of difficulties with respect to including features such as cruise control, automatic windows with multiple settings, variable speed air conditioning and automatic temperature control settings, fuel injected engines and other features that are commonplace fixtures in the American vehicle market. It was subsequently uncovered that Volkswagen’s J.D. Power and Associates quality rating for that model year reflected the problems associated with incorporating this new plant into the production line, as well as the fact that the model was a new design. In that year, the average number of problems that were reported in the J.D. Power survey per one hundred vehicles averaged 158 (The Car Connection, 2000). The survey was conducted among a sampling of 47,000 owners representing 2000 model year cars and light trucks showed that the Volkswagen Jetta scored 238, compared to the average of 158, with the largest Passat ranging in at 162, and the new Beetle hitting 170. Only the Jetta was being manufactured at the Mexican facility during that period (The Car Connection, 2000). Inquiries into the company’s warranty and roadside assistance program indicated that the requirement for this aspect had not been an issue in prior models as reliability had always been a model strong point. Historically, Volkswagen had manufactured vehicles in Germany and the reliability factor was insignificant in terms of assuming the internal costs for such warranty features as road side assistance, which at the time was a feature generally reserved for higher priced vehicles such a GM Buick, Oldsmobile and Cadillac models, as well as Mercury, BMW, Mercedes and similar vehicles. The company’s service department was converting to a nationalized computerized program whereby service request projections could be correlated against last visits, new car purchases and scheduled appointments. The lack of a finished system left the service department vulnerable to service request overloads owing to unforeseen events or occurrences. The Aftermath The customer relationship example indicated represents a situation in which Volkswagen was apparently unprepared for the ramifications of quality control issues at its new Mexican assembly plant which was possibly further exacerbated by the initial shake out problems traditionally associated with new model introductions. The resulting spike in quality complaints and the lack of traditionally expected resolution procedures and remedies expected in the American market, as suggested by the example utilized, pointed to an instance whereby Customer Relationship Management offered the solution that was outside of company policy and procedures. It clearly indicates the importance of a personalized relationship with the customer and working with them to resolve issues. The focus in modern day business enterprises is the understanding that Customer Relationship Management is an important tool in understanding what customers want (Lin et al, 2003, Pp 715-732). The preceding manifested itself i n the example utilized. The relationship described with Mr. Smith represents a summary look into the fundamental internal changes and external customer ramifications that increased competitive levels have created. Christopher et al (1991) overall view is that relationship marketing can help to forge a synthesis with quality management, marketing and customer service management, that the processes are basically inseparable, and that the concept is becoming a trend in terms of modern business practice. The six forces model they proposed has gained wide acceptance, and it includes customer markets, internal markets, which are the individuals and departments inside the company, referral markets, supplier markets, potential employee markets and influence markets as within the grand scope of the practice (Christopher et al, 1991, Pp 21-31). The indicated example called upon the Customer Relationship Department to engage assistance from other quarters of the operation which included no marketing individuals to see to fulfilling the customer’s concerns, the foregoing has been pointed out by Barnes (1989, Pp 11-21). Jain et al (2003, Pp 17-22) support the foregoing analysis and add that the popular as well as more important utilizations of Customer Relationship Management can be found among; Sales Market Share Profit generation New customers Customer turnover Cost Reduction Service time Customer Complaints Of the preceding list, new customers, customer turnover, service time and customer complaints were the issues addressed as a result of Mr. Smith, clearly 50% of the list. The aspect of the important to achieving operational efficiencies as well as improved bottom line performance and increased customer satisfaction has also been addressed by Bruhn (2003, Pp 178-197). He further stated that the development of these relationships over time represent the foundation for customer loyalty as well as retention (Bruhn et al, 2004). Jain et al (2003, Pp 17-22) study of Customer Relationship Management identified ten behavioural dimensions that help to identify the effectiveness of the process, and which serve as a model as well as basis for evaluating as well as recommending an approach for implementation and utilization : Attitude geared to serve: The aspect of Customer Relationship Management refers to the importance of employees having the right attitude with regard to the handling and listening to customer concerns, calls and requests. The foregoing provides clear signals to the customer that the company is interested in resolution. An understanding of expectations: Customers have certain expectations regarding the company they have purchased a product from as gathered either from acquaintances, reputation, advertising or sales personnel. Meeting or better still exceeding these expectations is an importance variable in winning them over. Perceptions of quality: The company’s marketing, advertising, word of mouth and other claims provide customers with a certain level of expectation with regard to quality. Reliability: The performance of the product must be equal to or exceed other like products in terms of reliability, and when this fails, superior service and Customer Relationship Management can balance the perception. Communication: The better the representatives of the company listen as well as communicate with the customer, the higher the level of esteem they achieve in terms of the important aspect of interaction. The content, style, manner, timing, effectiveness and rapidity of response as well as anticipation of needs are all aspects of this category. Customisation: The delivering of either products or services to meet the needs and expectations of customers is a critical component in Customer Relationship Management. Recognition: The customer represents the reason why any company is in business and thus providing them with the proper respect is an important aspect in building a successful customer relationship foundation. Keeping promises: The advertised, written or stated claims of a company represent its public face of trust. The keeping of those commitments and promises immediately is a factor in building and maintaining a successful customer relationship. Satisfaction audit: A key aspect in gauging the performance the company is having in terms of customer satisfaction is obtaining direct feedback in the form of follow up calls surveys and questionnaires. These areas are critical in determining the after effects of actions taken as well as serving as guides to further policy and behavioural processes. Retention: Retaining customers is the cornerstone of the purpose of Customer Relationship Management. The preceding aspects clearly point to the importance of ‘relationships’ (Ford, 1999, Pp 137-148) in the process of CRM as well as interpersonal interaction, reaction and anticipation in listening to, seeing to and expecting customer needs. The foregoing would have served Volkswagen well of it had utilized the proper forecasting models with regard to the incidents of problems in bringing a new model on line at a new assembly facility as well as tracking initial customer complaints and heading these off through advance communications such as letters and customer relationship telephone calls to alert customers of potential trouble spots. Gronroos (1997, P 327) refers to the foregoing as one of the prime objectives of relationship management, which he stated is â€Å"To establish, maintain and enhance relationships with customers†¦ by mutual exchange and fulfilment of promises.† Suggestions to Volkswagen, in addition to those already indicated, included the understanding that Customer Relationship Management is a proactive tool that focuses on customer retention (Little et al, 2003, P 26). The heart of the process is what Peppers et al (1995, P 48) refer to as a â€Å"†¦one-to-one†¦Ã¢â‚¬  marketing process whereby customers are treated as individuals which thus provides the company the opportunity to develop a relationship with them. The example of Mr. Smith is a singular, yet potentially universal customer encounter in that the aspects of the complaints or service requests will change, but certainly not the underlying principles. Volkswagen’s poor quality showing in 2000 as reported by J.D. Power’s ratings should have been forecast through advance vehicle testing sessions as well as having the appropriate customer relationship contact reviews and correlations in place to see a pattern developing. In making recommendations to the company, attention was called to the following: Model Forecasting This aspect entails correlating the potential for part problems based upon the newness of introduction, as well as results encountered in vehicles test sessions. Where a part indicates the propensity for a higher than acceptable norm, it should be brought to the attention of the engineering as well as Customer Relationship Department and procedures developed to either head off the problem or have set procedures in place for calls and complaints Alternative Strategies While there are set procedures as well as warranty and other guidelines in place, there will be instances whereby some customers will take exception to aspects they should have known, or that were clearly stated in literature and other materials. In these instances exception resolution could be employed to make allowances for those customers while the stated points are gently pointed out for future reference and knowledge. The foregoing can apply to warranty and other coverage’s Advance Resolution The Internet provides a perfect means to inform as well as advise customers regarding aspects of their vehicle maintenance as well as warranty coverage’s. The tool can also be utilized to interface with an interactive web site that permits them to click on or scroll across areas rather than the traditional FQ format that few people read or engage in. The utilization of an interactive tool will be more entertaining as well as informative and useful Road Side Assistance If economically feasible, this feature should be clearly pointed out as an option or made an integral part of the vehicle warranty, with the terms of loaner and other aspects clearly presented. It should be noted that this provision presently exists in Volkswagen warranty coverage’s included as standard, with the loaner provision based upon customer inconvenience. The preceding suggestions are a result of the example utilized and are borne out of the theories represented by varied authorities on Customer Relationship Management. Taylor (2002, Pp 9-10) supports the preceding as he states that there are seven key skill categories that are a part of the successful implementation of a Customer Relationship Management process: It should seek to be in harmony with the overall business plan It should be seen as a strategic business process Its purposes as well as objectives should be defined clearly and be communicated to all departments It needs to be measurable Realistic goals and objectives need to be set It needs to be adapted to specific requirements If needed, the culture of the company might need changing to comport to the Customer Relationship Management initiative The preceding demonstrates that the implementation and utilization of a well planned, thought out and fluid Customer Relationship Management process that redefines itself on a consistent basis can aid a company in an enhanced reputation, bottom line profitability and customer retention. Ahmed et al (2002, Pp 29-45) stated that it is important that the internal staff also be treated as groups with their own needs as well as demands in crafting a Customer Relationship Management process. This enables their views, goals and objectives to be considered and where feasible, incorporated. The example utilized was before the prevalence of Internet based Customer Relationship Strategies and thus this technology represents a means to provide further service to customers in an unobtrusive manner. The Internet also permits the customer relationship manager, and company, to maximize the performance of Customer Relationship Management tools and processes through more precise data collection and se gmentation methodologies which results in being able to target customer needs, preferences and predict probabilities for a more proactive approach based upon the foregoing, rather than the traditional reactive mode. Conclusion Given the period of time since the pronouncement by Peter Drucker (1954, p. 64) that â€Å"†¦ the purpose of a firm is to create and serve customers†¦Ã¢â‚¬  his vision has proved to be true. Morris et al (2001, p 98), Professor Adrian Payne of Cranfield University (2003), Chye et al (20002, Pp 1-27) Storbacka et al (2001, P 8) and a litany of others have concluded the importance of Customer Relationship Management in having an integral part in the achievement or enhancement of Sales Market Share Profit generation New customers Customer turnover Cost Reduction Service time Customer Complaints (Jain et al, 2003, Pp 17-22) Jain et al (2003, Pp 17-22) observations synthesized the foregoing into ten behavioural dimensions to identify the process effectiveness that clearly illustrates the organization wide dimensions involved: Attitude geared to serve: An understanding of expectations: Perceptions of quality: Reliability: Communication: Customisation: Recognition: Keeping promises: Satisfaction audit: Retention: The customer has, is and remains as ‘king’ and in order to keep him in the realm a company’s overall strategy must be in consort with doing all that is possible inconsideration of bottom line objectives. The foregoing illustration that utilized the Volkswagen company provided an example that incorporated a goodly percentage of the aspects as indicated by Jain et al (2003, Pp 17-22), Morris et al (2001, p 98), Professor Adrian Payne (2003), Chye et al (20002, Pp 1-27) and Storbacka et al (2001, P 8), among others. With the understanding that the customer is the purpose as well as reason for being of any enterprise, then the application of Customer Relationship Management strategies no longer is a problem, it represents an opportunity to enhance the effectiveness of the company. Little et al (2003, P 21) sums up the foregoing by stating states that relationship marketing represents â€Å"†¦ an alternative strategy to the traditional marketing mix approach â₠¬ ¦ (as) †¦ a means of obtaining sustainable competitive advantage and the best way to retain customers in the long run†. Bibliography Ahmed, Pervaiz, Rafiq, Mohammed. (2002). Marketing Tools and concepts for customer focused management. Butterworth Heineman, ISBN: 0750648384 Barnes, J., G. (1989). The Role of Internal Marketing: If the Staff Won’t Buy It, Why Should the Customer. Vol. 4, Issue 2. Irish Marketing Journal Buchanan, R., Giles, C. (1990). Value managed relationship: The key to customer retention and profitability. Vol. 8, Issue 4. European Management Journal Buttle, E. (1996) Relationship Marketing: Theory and Practice. Paul Chapman Publishing, London, The United Kingdom Bruhn, Manfred, Frommeyer, A. (2004). Development of relationship marketing constructs over time. Vol. 3, Issue 4. Journal of Relationship Marketing Christopher, M., Payne, A., Ballantyne, D. (1991). Relationship Marketing. Butterworth-Heinemann, Oxford, The United Kingdom Chye, K.H., Gerry,

King Leopold and the Belgian Congo Essay -- African History Essays

King Leopold and the Belgian Congo It is widely debated why exactly King Leopold decided to conquer the Congo, but the general consensus seems to be that it was out of the belief that â€Å"the highlands of the Congo may be as rich in gold as the mountains of the western slope of the American Continent† (Stead). In the mid-1870s, the King hired Henry Stanley, who was familiar with many parts of Africa, to help him go about conquering. During the following years Stanley stayed in Africa, talking various tribes into signing over their lands and rights. After this was completed the King officially took over the Congo, renaming it the Congo Free State. This was especially ironic because all natives of the country were either forced to give up their way of life in exchange for virtual slavery in the ivory trade, agriculture, or the rubber traffic, or die trying to escape fate. Leopold was undeterred by the amount of suffering and death in the Congo, brought on by his rule. Belgian soldiers and officials were known f or their cruelty in their methods to make, and then keep, Congo natives wo...

Analysis of Cooper Industries :: Cooper Industries Business Management Essays

Analysis of Cooper Industries OVERVIEW: Cooper Industries is a broadly diversified manufacturer of electrical and general industrial products, and energy related machinery and equipment. The company operates in three different business segments with 21 separate profit centers. These segments include electrical and electronic, commercial and industrial, compression, drilling and energy equipment. The product line is consisted of cheap fuses to $3 million compressor tribune sets along with products such as hand tools and light fixtures. The company bid a $21-a-share tender offer to acquire Champion Spark Plug, manufacturer of auto spark plugs, as a counter offer for the Dana Corp.'s $17.50-a-share bid. Also, in the mean time, Cooper Industries was considering a $700 million bid for Cameron Iron Works. Even though purchasing either or both companies will give operational and organizational advantages, there were high financial risks involved. Undertaking both acquisitions would result in a 55% to 60% debt to capitalization ratio. ANALYSIS: Cooper Industries acquired more than 60 manufacturing companies over a thirty year span in order to increase the size and the scope of the company. Most of the acquired companies made it possible for Cooper to be independent of the outside environment and giving full control of the manufacturing process concerning their business while avoiding anti-trust allegations. Cooper basically purchased every company that is vital to its energy industry and all the side industries that effect it. From tools to fuses to cables to the drilling equipment was manufactured and distributed by the corporation's divisions. Each acquisition is decided from a wish list that was closely examined and studied. At the time of the take over, the Management Development & Planning division would implement the corporate strategy in a period of three to five years. This involves diversification and elimination of the products that are poor sellers. In some cases the production plant is relocated and the staff is reorganized for the best efficient set up. In time all these companies are turned into profit centers. RECOMMENDATIONS: One of my first suggestions will be to consider Cameron Iron Works first since all the valves and other natural gas and petroleum products will be more beneficiary. Apparently there is more demand for Cameron's products than the Champions. Little adjustments in the production process along with the 'Cooperization' adjustment will have make the company efficient in a short period of time. In contrast, Champion is considered to have 1950's production techniques and only one product line, spark plugs, which will require tremendous changes within the company. The other option may be to purchase both of the companies, regardless of

Raymond Carvers Cathedral Essay -- Raymond Carver Papers

The narrator in Raymond Carver's "Cathedral" has two fully functional eyes, in which he chooses never to use to their full potential. The eyes of the narrator are biased, insecure, jealous, and very limited in what they choose to see. This inability to see is made apparent when he is forced to meet and converse with a blind man. The narrator's perception of the world around him, and blurred vision, is resolved by a great irony in the story when Roger helps the narrator see past his prejudice outlook on life. The blind man teaches the narrator how to see. The first few pages of the story reveal the narrator's blurred view of his own life, his wife's life, and the entire world around him. The narrator, "Bub", seems to have an unhappy and insecure approach to everyday life. The narrator's blurred view of everything that happened in his wife's past life, shows the insecurity that plagues him. When referring to his wife's ex-husband he says, "Her officer- why should he have a name? He was the childhood sweetheart, and what more does he Want? -"(P721). By treating everyone generically and denying their importance, the narrator is trying to make himself seem more important in the lives of others. He simply calls his wife's first husband "the officer"(P720) or "the man"(P720). His refusal to even use his wife's name while narrating as well as constantly referring to Robert as the "the blind man"(P720) shows that he has decided to block out the importance of the people around him. He is even less considerate of Roberts wife, whom he refers to as "Beulah, Beulah"(P721). The narrator chooses not to see everyone around him as individuals, but as a whole group. A group he is scared to look at. The narrator's feelings toward Robert are... ...ns up to new possibilities: "Never thought anything like this could happen in your lifetime, did you bub? Well, it's a strange life, we all know that"(P729). This quote shows the narrators limited view on life. By drawing the cathedral with Robert, the narrator's views are expanded and he experiences a revelation. The narrator realizes that he must let go of his insecurity and mental acts of jealousy. The limitations that were holding the narrator back were abolished through a process from which a blind man, in some sense, cured a physically healthy man. The blind man cured the narrator of these limitations, and opened him up to a whole world of new possibilities. Robert enabled the narrator to view the world in a whole new way, a way without the heavy weights of prejudice, jealousy, and insecurity holding him down. The blind man shows the narrator how to see.

Applications of Biochemistry Essay

Blood is one of the most important fluids in the human body. It helps carry nutrients such as oxygen to the cells in the body and transports out wastes like carbon dioxide and other metabolites from these cells. Since blood is the medium through which the different organs and tissues in our body communicates, keeping a close eye on the constituents of a blood sample would provide a good indication of the functioning of the human body. Blood gas tests are ordered for patients who might have symptoms of pH imbalance, extreme levels of oxygen/ carbon dioxide, or in order to evaluate the functioning of organs such as the kidneys and the presence of disorders such as diabetes. The latter tests are measured through the analysis of electrolytes and metabolites in the blood. Patients who are on a â€Å"ventilator† in a hospital may have their treatment procedures also monitored using a blood gas analysis test. In the Core Laboratory of University Hospital in London, Ontario, the Gem Premiere 3000 Blood Gas Analyzer is used in order to perform tests on patients. There are two analyzers present in this laboratory. Both machines can run tests for levels of pH, partial pressure of carbon dioxide, partial pressure of oxygen, Na+, K+, Ca++, and hematocrit (Hct). One of the machines however, is also capable of running glucose and lactate tests as well. One other final blood constituent that is also analyzed in this analyzer is for carboxyhemoglobin. If a sample is to be tested for carboxyhemoglobin, the sample must be injected from the syringe into the GEM cuvette. The cuvette is then inserted into another analyzer in order to test carboxyhemoglobin levels. The samples collected for blood gas analysis tests can be arterial, venous, or capillary blood. Reference Range values of measurements in the â€Å"normal range† using the Gem Premiere 3000 (UCSF Medical Center, 2011). All samples are delivered to the laboratory in syringes or capillaries from the bedside of the patient in the hospital. A sample that arrives from the Operation Room can only be stored for and has to be analyzed within 15-20 minutes. Samples that are delivered to the laboratory on ice can be stored for one hour while all other samples must be analyzed within half an hour. Unlike other samples that are analyzed in the lab, these samples are not archived after analysis. All samples must also be warmed between the hands before being analyzed in order to mix the contents thoroughly. All syringes with samples contain a coating of heparin sulfate in order to avoid the clotting of blood samples. Once the source of blood sample (arterial, venous, capillary) has been selected on the display screen of the analyzer, the sample is checked for clots. This is done by testing a drop or two onto a gauze pad. The barcode on the sample syringe is then scanned in order to read the patient ID and store the results. A message then appears on the screen of the analyzer that reads â€Å"Present sample now†. The tip of the syringe can then be inserted at an angle, into the needle that protrudes from the Analyzer. The results will then appear on the screen and be saved on the patient’s profile according to their ID that was scanned. The maintenance conducted on the Gem Premiere 3000 is very minimal. The Gem Premiere 3000 contains a cartridge that has electrodes with all the calibration measurements for the machine. The analyzer is checked daily for printer paper. Every week, quality control tests are run in order to ensure the accurate working of the Gem Premiere 3000. The two control tests administered are the ‘Critical Care QC ContrIL9’ and the ‘GEM critCheck’. The first control tests for the proper analysis of of pH, partial pressure of carbon dioxide, partial pressure of oxygen, Na+, K+ and Ca++, while the second control tests for hematocrit low and normal levels (UCSF Medical Center, 2011). The cartilage with electrodes for calibration measurements expires every three weeks. However, if there is a power cut or an issue with the analyzer, the cartridge must be changed immediately before any other tests are conducted. Once the cartridge has been replaced, it takes half an hour for the cartridge to warm up after the CVP control has been run and before tests can be run again. Once all the tests are run, they are saved on the patient’s profile and are available for access by all physicians and hospital staff throughout the hospital.

Cost Management:a Strategic Emphasis

Syllabus Course number: Course(in English): Management Accounting Credit hour:3 Pre-course: Instructing language: Chinese Courseware: English Semester: Fall Course kind: Required course Objects: Master The Course Objectives After the study of this course, students should gain full knowledge of the key conceptual framework and generally used methods of management accounting as an important decision making tool for management of businesses and organizations of other types. Consequently, they would be capable of taking medium and advanced management accounting courses in the future.Course book and references Course book(CB): Ronald W. Hilton, Michael W. Maher, Frank H. Selto,Cost Management strategies for Business Decisions,Second edition, McGraw Hill Companies Inc. 2006. References: 1. Charles T. Horngren, Gary L. Sundem, William O. Stratton, Introduction to Managerial Accounting, Chaptpers1-19, 2002 edition, Prentice Hall Publishing. 2. Jerold L. Zimmerman, Accounting for Decision Mak ing and Control, 4th edition, McGraw-Hill, 2003. 3. Anthony A. Atkinson, Rajav D. Banker, Robert S. Kaplan, and S. Mark Young, Management Accounting, 3rd edition, Prentice-Hall , 2001 . 4.He yingqi Chen jiajun,Management Accounting,Shanghai Financial and Economic Press,2003. 5. Harvard Business Review on Managing the Value Chain, HBS Press 1999 The Final Result of Study At the end of the semester, students will be required to submit a semester paper as final examination. After that each student’s final result of study will be computed with 10% participation in the lesson and 20% of the average mark of his/her homework done and 20% of case studies and 50% of his/her mark of the final examination(semester paper). The satisfactory weighted average mark should be at least 60. Instructing plansTeaching plans and the content to see the table as following: DateContentReadingsAssignments 12008. 9. 19Topic 1 Cost management and value chainCB-Chapter 1 and its PPTE1. 26; P1. 33; C1. 41 ; 22008. 9. 26- 2008. 10. 10Topic 2 I. Product costing system: concept and design II. Cost accumulation for job and batch production operationCB-Chapter 2; chapter 3 and their PPTE2. 36; P2. 64; C2. 80; P3. 55; 32008. 10. 17- 2008. 10. 24Topic 3 I. Activity-based costing II. Activity-based managementCB-Chapter 4 ;Chapter5;and their PPTE4. 39; P4. 52; C4. 63; P5. 42; 4Topic 4 Managing quality and time to create valuechapter6;chapter 7 and their PPTC6. 3; C7. 76; 52008. 10. 31- 2008. 11. 7Topic 5 Process costing and cost alloationCB-Chapter 8, chapter9,chapter10 and its PPTP8. 36; P9. 46; E10. 24; 62008. 11. 14Topic 6 Cost estimationCB-Chapter 11, and their PPTP11. 53; C 11. 57; 7Topic 7 Financial and CVP modelsCB-Chapter 12 and its PPTP12. 50;C12. 63; 82008. 11. 21Topic 8 Cost management and decision makingCB-Chapter 12, chapter 13 and their PPTP13. 49;P13. 50; P13. 54; 9Topic 9 Strategic issues in long term capital investment decisionCB-Chapter 14, and its PPTC14. 52 102008. 11. 28T opic 10 Budgeting and financial planingCB-Chapter 15, and itsr PPTC 15. 55 112008. 2. 5Topic 11 Standard costing system and variance analysisCB-Chapter 16, and its PPTC16. 48 122008. 12. 12Topic 12 Flexible budget and overhead cost managementCB-Chapter 17, and its PPTC17. 68 132008. 12. 19Topic 13 Organizational design, responsibility accounting, and evaluation of division performanceCB-Chapter 18, andits PPTP18. 38;P18. 46; 142008. 12. 26Topic 14 Transfer pricingCB-Chapter 19, and its PPTP19. 36;P19. 40;C19. 42; 15Topic 15 Incentive system, performance evaluation, and balanced-scord card CB-Chapter 20, chapter 21 and their PPTC21. 57 162009. 1. 9Final examination (Semester paper)——–

Comparison of Meditations in Time of Civil War

Yeats implies that ownership is futile as, with the inevitability of death, comes the inevitability that one day ownership will be lost when-as Yeats puts it-â€Å"the [master is] ride†. The fact that â€Å"mice can play' once the â€Å"masters buried† brings together a new Idea of owning-or possessing-people and the Idea that through this ownership comes a hierarchy which leads to people being treated like â€Å"mice†. The fact that they can now â€Å"play†, now that the master has gone, Implies that the master oppressed them through his ownership of them. However this section of the poem where the â€Å"mice play† is linked to a previous section which talked of dreams.They are linked through rhyme. In the previous section, which starts â€Å"Mere dreams, mere dreams! And continues until â€Å"As if some marvelous empty sea-shell flung†, has the rhyming scheme A. B. A. B. A. The fact that Yeats has also given the section, that Includes the mice playing, the same rhyming scheme, Indicates that this Is a â€Å"mere dream† and that the ownership is still present and needs to be relinquished before they can play. Walcott in particular references the idea that-through the idea that one human owns another-the humanity and the rights of the owned human can be stripped away.This links to Walkout's main theme of the slave trade. The line â€Å"some slave is rotting in this manorial lake† shows this idea the best. By describing the lake as â€Å"manorial† Walcott has linked the ownership of the lake to the death of the slave and thus Implements the owners In the Implied crime. This could lead to the desire to renounce ownership of the lake so as to escape the implementations associated with it. The line: â€Å"protecting the great house/ from guilt† shows that with ownership comes the need for pride in possessions-also shown in the Yeats poem with the â€Å"escutcheon's ours†.However, Walcott also makes reference to the idea that the mice can play once the â€Å"masters buried†. Walcott has been described by critics as a â€Å"poetry pirate† from other poets and uses them for his own purposes. This is the most obvious way Walcott challenges the idea of ownership. He takes these lines-such as â€Å"Part of the continent, piece of the main†- and uses them ironically for his own meaning. It is often ironic as the original meaning of the lines is normally the opposite of what Walcott uses them for.This contrasts to Yeats-who implied that the idea that the mice can play is a dream-as Walkout's ‘poetry piracy is an example of the mice playing. Indeed it links with the Yeats line: â€Å"And maybe the great-grandson of that house†¦ ‘s but a mouse. † Walcott, a descendant of slaves, is this mouse and-by taking ownership of lines that others own-he is playing. This shows how the shackles of ownership, set upon the slaves in Walkout's p oem, have been relinquished by the inevitability of the loss of ownership and by â€Å"the leprosy of empire. †

The types and benefits of Open distance learning

Open distance larning refers to instruction and preparation in which utilizing the learning resources, instead than go toing schoolroom Sessionss, is the cardinal characteristic of the learning experience. There are three types of unfastened distance scholars ( ODL ) : Face to face acquisition: Classroom Environment, Formal Classroom, Computer Laboratory, Science Laboratory, Number of Meetings, 5 or less meetings, 5 or more meetings, Teaching Schemes, Direct & A ; Indirect. Self managed acquisition: Specialy designed faculties with support from: – CDROM Courseware, Digital Library, Physical Library, Capable Matter Experts, Peers, Tutors. Online acquisition: Resources, Learning Objects ( iTutorials, iWeblets ) , Multimedia Courseware, PDF Documents, Microsoft Office Attachments, Digital Library, Discussions. Most of ODL are part-timers and have households. Learners will be confronting jobs in equilibrating their work and instruction because of that and is genuinely disputing for them. As debut I want to foreground about the job face by get downing on-line scholars. In the modern-day age is the ability to have an instruction 1000s of stat mis off from a schoolroom in a convenient and efficient mode. Majority of universities presents offer unfastened online larning for pupils all around the universe. Get downing on-line scholar ‘s categories might non be an ideal circumstance for every interested individual. What are the jobs faced by get downing on-line scholars really?2.0. Three chief job face by get downing on-line scholars:2.1. Lack of socialising with equals and working with your larning manner: –A traditional schoolroom state of affairs is non possible to get downing on-line scholars for acquisition. If a societal interaction were accomplishable with get downing on-line scholars, pupils might be unsure to run into with person whom they merely know from the Internet. This job with online larning would decidedly impede a kinaesthetic or haptic scholar, and if the plan does n't supply video interaction so an auditory scholar would besides non do as well.So by listening and discourse something or working with manipulatives, so get downing on-line scholars one think is non your best choice.As an coach, supervising pupil comprehension is of import otherwise pupils wo n't understand the lesson moves on and one or more pupils are left behind to seek and calculate out what they did n't catch up. Feeling behind while all others continue with the lesson will rapidly allow down their self-belief degree. Reflect on all of your options and judge what type of pupil you were in the yesteryear every bit good as what are the jobs faced by ODL in the last few old ages. Finally, you could detect an educational plan that hysterics your demands whether that is with a traditional manner instruction or an beginning online scholars instruction.2.2. Juggling life: –When asked what are the jobs faced by unfastened distance scholars, life and its ensuing complications seems to be the figure one response. Most enrolled pupils in unfastened distance acquisition are committed to their life in some other manner apart from school such as a household to care for, some facet which occupies the their clip, a mandatory full-time occupation to pay the measures. Except the pupils make a personal committedness to finish the class of survey, odds are life will happen a manner to deflect and rupture them off from carry throughing their end of go oning their instruction. Unlike traditional university pupil s who are ever in their acquisition group which supports them most of the clip, on-line scholars pupils are non. Online scholars pupil besides have a difficult clip in being independent and responsible to their ain ego. Most of the clip, no 1 would steer pupil larning procedure. Unfocused position of their acquisition ends besides will do the pupils act irresponsibly towards their acquisition. Beside that, they besides face jobs in acknowledging and get the hanging strengths and accomplishments. In on-line acquisition, engineering is the chief conduit which information and communicating flow. The pupils need to hold some basic authorship accomplishments and a go on-line appreciation of English linguistic communication. For this they must hold a computing machine with internet entree. Those looking to heighten their skill sets and capablenesss through online larning demand to fight with issues such as self-motivation, household committednesss, work life, clip direction, and other proficient activities. Balancing these issues with regular online categories, assignments, trials and tests can be ra ther disputing. Assignments and undertakings can be limited by feedback and appraisal by teachers. Developing relationships with real-world schoolmates and networking with other equals is besides restricted.2.3. No established modus operandis: –Merely like pupils in a traditional school environment, unfastened distance scholars must make a dedicated topographic point for analyzing and larning to take topographic point. Successful pupils assign to a clip to analyze and a topographic point to analyze. It is portion of set uping a modus operandi that keeps pupils stop uping in front when times get tough yet life has demands and pupils of unfastened distance larning tend to derive a false sense of freedom. Yes, you ‘re free to larn at place but the other committednesss of life are traveling on around you. Students who stop, bead, and larn do n't be given to retain as much information. Self-monitoring is non ever helpful particularly when cunctation sets in and one time the work starts stacking up there is less penchant to retrieve from that cunctation. Do non hold adequate clip, excessively many plants to be done and lazy are among other grounds given by this type of pupils in order to avoid analyzing for tests.3.0. Solutions to the stated jobs for get downing on-line scholars:3.1. Time direction: –To finish your surveies via a flexible agenda in an on-line format can be really advantageous as get downing on-line scholars. Many scholars who enroll in an on-line grade plan think that it is traveling to be easy to complete their coursework without a set category agenda to follow. Anyone who wants to win in an on-line grade plan should hold clip direction accomplishments. To do certain you devote a plenty sum of clip to your surveies, set aside specific period each hebdomad that you will give to your coursework. It ‘s besides of import to be after your f riends and household members for the fact that you will be puting aside certain times for surveies. If non they will evidently believe that you ‘re available to them because you are at place. Efficient clip direction is n't the lone challenge faced by pupils in on-line instruction plans but acquiring your agenda under control is one of the first things that every online scholar demands to make to fix to stand out in his or her categories.3.2. Introduce new classs: –Introduction of a nucleus class to cover the needed accomplishments is the most great manner to guarantee that pupils are both enthusiastic and suitably prepared for ODL. The scholars need to ease the debut of group work into an otherwise â€Å" traditional † grade model, fit group work into the semester system and to develop academic staff in their apprehension of group accomplishments and theory. Supremely, a short class for staff should be run on a regular footing and an introductory nucleus class for pupils in the first twelvemonth of the plan should be introduced. This solution enables any classs within the plan to use group acquisition, confident that the key demands and accomplishments will already be familiar to the pupils prior to the beginning of the class. Likewise, get downing on-line scholars will be cognizant that group work may organize portion of the standard acquisition procedure, and are likely to near such classs with far less nervousness than might otherwise be the instance.3.3. Skills required at the beginning of the class: –In this instance where ODL engagement in a group work of minimal two hebdomads at the start of the class should be devoted wholly to the nucleus advantages, benefits of group acquisition and the accomplishments required without any anterior formal preparation in group skills.It seems hard. However, readying of get downing on-line scholars in this manner is an indispensable demand for successful group work and someway assumes less importance when one steps out of the more usual talk, seminar and tutorial manner. Group facilitation, duties to other group members and effectual online communicating are amongst the accomplishments that should be stressed in these Sessionss. One of import accomplishment to larning online is larning to pull off your clip foremost. We have to do a hebdomadal survey agenda for the most effectual ways to maintain on top of your studying.A Make clip usefull for offline activities. Make note of these at the beginning of the class and program consequently for them to be a succesfull scholar. Follow the schemes below: ( GOAL SETTING STRATEGIES )S SpecificM MeasureableA AccomplishableR RealisticT Time-bound4.0. DecisionTaking a class or gaining a grade via online acquisition can be a worthwhile experience but requires some subject on your portion. Proper readying can take to a direct focal point on your classs. A coach ‘s counsel is important for the success of synergistic and brooding acquisition. The findings reveal that the teacher ‘s counsel reduced such jobs and that, to a certain extent, successful acquisition was achieved.A It is apparent that distance instruction pupils in the survey benefitted from this signifier of acquisition and possible to set about certain steps to minimise the jobs and to guarantee greater success in future efforts. Last but non least, squad instruction should be implemented with each teacher taking on certain function. So, when you sign up for online acquisition, do n't merely excited at the beginning but as the hebdomads advancement, motive can diminish .A When this occurs, remind yourself of the ground you enrolled in the first topographic point.

The Feminist Movements and the Emancipation of Females Essay

The Feminist Movements and the Emancipation of Females - Essay Example However, by the end of 1950s, women’s magazines had started to voice concerns over the early marriage of females and to change the existing attitudes of women whose concept of life remained confined to getting married, having â€Å"four children† and living in a â€Å"nice house in a nice suburb† (60). By the early 60s, women began to recognize their unhappiness which stemmed from causes other than marriage or family and then the media came into the scene to report a common trend of women’s discontentment over their status in society through prominent newspapers and magazines as well as TV programmes such as â€Å"The Trapped Housewife† (66). Thus, the intervention of the media, which promoted a â€Å"collective awareness† of women’s common condition, has played a key role in the success of the feminist movement (Lamb 2011:46). Another major factor that helped the success of feminist mobilisation could be evidenced from the dramatic tr ansformation in women’s social condition including the â€Å"mechanisation of domestic chores† and the â€Å"contraceptive pills† (The Feminist Movement: Slide 6). ... The protest tactics of females have remained on symbolic forms because of the traditional notion of women as being peaceful and protective rather than aggressive. In addition, strategies of â€Å"civil disobedience† and â€Å"playful† marches were adopted to garner media attention and, thus, women relied on these forms of agitation to attain their goals (Slides 15, 16, 17). The strike by the Ford machinists at Dagenham factory in East London on June 7, 1968 where 850 females participated to protest â€Å"against sex discrimination of job grading† can be seen as an example of women’s involvement in â€Å"direct action† (Hughes n.d: 3, 4). In the present day, where feminism takes a â€Å"backlash† due to rampant violence against the gender, the movements such as â€Å"End Violence against Women campaign† have become significant, as it can be seen as an example of symbolic form of action (Cochrane 2008). 3. What obstacles and challenges d o feminist organisations face today in their mobilization efforts? In the modern day of technological development, feminist organisations encounter a lot of challenges such as â€Å"religious fundamentalism,† sex determination tests and the tendency of many people to blame women’s liberation movements (The Feminist Movement Slide 20). Besides, the issue of gap in pay of women as well as the fact that violence against women has reached â€Å"crisis levels† are grave concerns for them (Rake 2006). This will pre-empt the feminist organizations from focusing on the core strategy of mobilisation as their attention will be remain concentrated on fighting violence against women and other such issues. In addition, the women’s organisations today also encounter a main problem where they struggle to keep the â€Å"faith in